'dtac 3G Expo' - mobile extravaganza that offers unbeatable deals, first hand dtac 3G experience and tech updates

'dtac 3G Expo' - mobile extravaganza that offers unbeatable deals, first hand dtac 3G experience and tech updates
Published on September 3, 2011

dtac announces new partnership with Amarin to mark its expanding role in mobile content market
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dtac 3G Expo, the showcase of dtac's powerful 3G network along with latest 3G technology and a large selection of compatible handsets from leading industry players, ignites the excitement in industry with its unbeatable special discounts and offers on handset purchase, as well as the announcement of dtac's new strategic partnership as it expands business into mobile content and application market.

Pakorn Pannachet, Senior Vice President - Products Division, Total Access Communication PLC. (dtac) said that "after the launch of dtac 3G on August 16, data usage in dtac network nationwide has grew 20% while data usage in our network in 3G coverage areas grew up to 50%. With enhanced user experience in data service, the usage of popular social media sites on dtac mobile internet also increases tremendously, as seen through 200% growth in YouTube usage."

"With the introduction of dtac 3G service, we have gained a great deal of insights into customer behavior in changing landscape of mobile service which are beneficial for us to define the right strategy as we are exploring growth opportunities by expanding into new horizons, such as mobile content and application market.

dtac also announced a new strategic partnership with Amarin Printing and Publishing PLC., in launching a series of good-read contents on iPhone and iPad. "With dtac 3G, we bring a new phase of lifestyle to consumers, said Pakorn. "Partnership with competent content owners and providers enables is to expand our service offerings to best meet our customer needs. The cooperation with Amarin marks another major step for dtac in expanding its role beyond mobile service provider, while Amarin is strengthening it online magazine presence and better reaching their readers through mobile phone applications."

According to Rarin Utakapan, Managing Director, Publishing Business Division, Amarin Printing and Publishing PLC, "the collaboration with dtac is another crucial step for us in expanding our products and contents across multiple platforms and digital communication channels. Since people of all ages today spend more and more time online, we as publisher and content owner need to do our best to serve their changing behavior so they don't miss out on good reading. We are also looking into future partnership expansion with mobile operator to broaden scope of services to catch up with emerging media consumption habits."

Amarin and dtac's first series of mobile content service to cover a wide range of readers include applications on iPhone and E-Magazine on iPad (to be launched in October 2011) - a hub of Amarin's leading magazines for every segment and soon-to-be launched Real Parenting and Room Directory Applications on iPhone. All come with a lot of beneficial contents and promotional campaigns for readers.

At the dtac 3G Expo, a large selection of popular 3G-compatible smartphones from leading brands including Apple (iPhone), Blackberry, Samsung, HTC and Nokia are available with enticing special offers. Customers can also receive cash back up to 15% and choose between 10-month 0% interest installment plan, or 20-month installment plan to be paid through participating credit cards.

The event also features dtac 3G experience zone where visitors can have first hand trial of the dtac 3G network with various leading handsets and devices through the powerful 42 Mbps downlink capacity and 10-MHz bandwidth of dtac network. Apart from keeping abreast of the latest telecom technology trends, visitors will also enjoy special deals on several products exclusively available at the event from dtac's partners including Acer, Huawei, Dell, LG, Focus Screen Protector, ZTE and iStudio.